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This website midschoolmathnationalconference.com has the following on the web page, "March 3-4, 2017 Santa Fe, NM." We analyzed that the webpage also said " The Mindset Revolution Teaching Mathematics for a Growth Mindset." It also stated " Keynote by Jo Boaler, Friday March 3, 2017. Receive Jo Boalers newest e-book, Mathematical Mindsets Unleashing Students Potential through Creative Math, Inspiring Messages and Innovative Teaching. Explore all that the city of Santa Fe has to offer while youre here for the national conference. Join MidSchoolMath and Jo Boaler in inspiring teachers to truly change the way they teach math!." The header had mid school math as the highest ranking search term. It was followed by middle school math conference, math conference, and Math teacher professional development which isn't as ranked as highly as mid school math. The next words they used was mathematics conference. math education conference was also included but might not be viewed by search engines.